Steps
1. Head to the Guinness World Records website.
2. Click on "Break A World Record".
3. Register for an account on the site.
4. Complete the Online application. You will have to have your intended record ready before this.
5. Print your completed application for your reference.
6. Wait 4-6 weeks.
Tips
"Fast Track" gets your application reviewed in 3 working days, but costs 300 British pounds, or nearly 1,000 American dollars.
(http://www.wikihow.com/Enter-a-Guinness-Book-of-Records-Entry)